For the last three years, The Bob Cooke Skin Cancer Foundation has focused its fundraising activity on an annual run/walk/bike in Milford, Connecticut. Hundreds of participants attended the events, raising tens of thousands of dollars for skin cancer research and education.

The success of its campaign has prompted organizers to expand nationally from its base in Connecticut, to begin its nationwide campaign in 2007, kicking off with a sponsored run/walk in Jacksonville, Florida on March 31st 2007; followed by other events across the States.

According to Sherrill Cooke, Founder and Event Organizer, "One in five Americans will get skin cancer in their lifetime and one person dies every 33 minutes from this dreaded disease. This initiative serves to increase both funding and public awareness of a cancer that affects so many. My goal has been to raise awareness on a national level and it will be realized on March 31, 2007 in Jacksonville, Florida. Skin Cancer rates in Florida are among the highest in the nation and we will continue with our message throughout the US." This foundation was founded in memory of my Dad who fought a courageous 20 year battle with skin cancer, yet through it all maintained the incredible sense of humor that he was well known for. The trek is a tribute and honor to him and a way to help others that are faced with this illness."